World Cancer Day brings people together to combat cancer and raise awareness. “United by Unique,” the 2025-2027 campaign theme, emphasises patient-centred treatment and how each cancer patient is unique. This powerful message shows that cancer is a personal experience, not just a disease. We must focus on the patient, not the ailment.
The “United by Unique” concept emphasises people’s experiences, wants, and problems. Cancer impacts patients, families, caregivers, and the community. This is a personal journey where one is not alone but we are together. Recognising that everyone has a unique story, the theme promotes care and individualised care beyond regular treatment the sickness. World Cancer Day 2025-2027 invites us to collaborate and create a compelling and compassionate cancer care environment.
The United by Unique effort began on November 4, 2024, in preparation for World Cancer Day 2025. This initiates a three-year effort to raise awareness, inspire action, and highlight the value of focusing on people in cancer care. During this time, the campaign will look at how we can provide better and more caring cancer treatment by highlighting the importance of families, caregivers, and communities. The main point is clear, cancer is not just a medical issue, and treatment should focus on the individual’s overall wellbeing. Each illness has a story that includes sadness, pain, hope, and strength.
The main idea of the United by Unique program is that care should be tailored to fit each person’s individual needs. Healthcare workers need to consider each person’s unique situation, choices, and feelings. This method involves looking at both the physical parts of cancer and the mental and emotional difficulties that come with it. A people-centred method encourages patients to participate actively in their care. It helps them make informed choices that match their values and preferences.
A key part of the United by Unique campaign is understanding how important social ties are for cancer patients. Cancer impacts not just the person who has it but also their family, friends, and society at large. A holistic approach to care includes medical treatment and help keep connected to family, friends, and community resources. The mental and physical isolation needs to be controlled with a social approach.
As part of the promotion, UICC invites people to join the upside-down challenge—a creative way to change our thoughts about cancer. Share upside-down images or videos of yourself and tell a story about how cancer has affected you. Every patient, caregiver, loved one, and healthcare worker brings valuable knowledge to patient-focused cancer care. This task aims to demonstrate that dealing with cancer is not simple. It involves many different experiences, complexities, and the strength to overcome difficulties. In these tough times, everyone wants the best cancer treatment and emergency services available 24/7, every day. Desun Hospital is a great option because it has a helipad on the roof, modern ICU facilities, and specialised clinics. Desun Hospital has one of the most modern cancer care facilities with OPD for consultation with cancer specialist, experienced doctor available in cancer in-patient department, modern cancer treatment facilities with PET CT, SPECT/CT, Mammography, LINAC, HDR Brachytherapy, Bone Marrow Transplant and more.
The United by Unique effort focuses on today’s needs and improving cancer care for the future. The program focuses on individual needs to encourage lasting changes in cancer treatment and support. The main goal is to build an environment where the cancer patient’s treatment focuses on the whole person’s social and mental wellness, not just their cancer treatment.
Desun Hospital in Kolkata has one of the most modern cancer care facilities in West Bengal and India. Cancer patients can or people can visit experienced oncologists with prior appointment for consultation in cancer opd. There are many modern medical teats available all under one roof in Desun Hospital for diagnosis of cancer or preventive cancer care. Cancer screening helps to a great extent to start early treatment of cancer and ins some cases to avoid cancer. The in-patient department has good infrastructure in wards, Ots for treatment of cancer and hospital admission of cancer patients who need medical treatment, surgeries and more. Experienced oncologists, oncology surgeons and overall medical facility is available in Desun Hospital. Desun Hospital is a NABH accredited superspeciality hospital with multiple medical departments and emergency facility. This enables cancer patients with other ailments of cardiac, neurology, orthopaedic, liver, gastroenterology, kidneys, urology etc get other medical treatment under one roof from experienced specialist doctors.
Let’s unite to make cancer care unique and compassionate for every cancer patient on the World Cancer Day. By focusing on people, we can provide caring and personalised support that treats cancer while helping with the physical, emotional, and social needs of everyone impacted. Together, we can change the future of cancer care to focus on people and society at large. Every story is essential in this new approach.
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